Blood cancer is serious.
After losing her mother to it when she was 14, Katharina Harf has made it her life's mission to delete blood cancer forever.
The brief was to provide an inspiring video that would make people want to register to be a Bone Marrow Donor. Ideally, it would target millennial males given their lack of registrants.
I offered them a range of scenarios in the first round, from the tear-jerker emotional film to the absurd, funny and ultimately winning idea: Having a #BONER changes everything.
They loved this and are moving forward with production.
A new request was made to create something anthemic with a broader, more emotional message that would introduce the world to what DKMS stood for.
I drafted a new range of more manifesto-like ideas…
LOVE is CONTAGIOUS will be out in the next few months.